Best Buy scheme

Which? Best Buy status is awarded to the very best products and services tested by Which? This well regarded accolade is only awarded to products or services which achieve the highest results after the rigorous comparative testing and analysis by Which?

For the first time in the fifty year history of Which?, manufacturers and retailers that have been awarded Best Buy status for one of their products or services may apply for a licence to promote this achievement in their advertising and promotional activities.

Applying for the Best Buy licence

Companies may apply for a broadcast or non-broadcast licence which will allow them to use a Best Buy Icon which clearly details the date it was awarded Best Buy status and the category of Which? testing. 

Each Best Buy licence will only be valid for a limited amount of time, ensuring that only current Best Buys are promoted in stores and in adverts.

Manufacturers and retailers wanting to apply for a Best Buy licence can download and fill in the Best Buy application form below.

Please contact the External Relations team for further information. Please note, licences will not be granted retrospectively.

Click the link below to view an example of the Best Buy Icon.