Dodgy pricing tactics exposed
How do you know if you’re being charged a fair price for something you buy?
Dubious cost comparisons, sneaky fees and fluctuating prices often make it impossible to be sure.
In our latest investigation, we expose the full extent of the gauntlet facing consumers when they try to find a good deal online.
Our research digs into dodgy was/now pricing, 'bait' pricing where a product is advertised at an unrepresentative low price to lure you in, and misleading RRPs, including one company that we think may be breaking the law.
'Dodgy pricing tactics exposed' appears in the June edition of Which?
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