The Power in You
The world has never moved faster. Everywhere you look, there are more products, more brands, more voices. And with companies too often putting profit before people, it’s harder than ever to know who to trust or what to choose. But here’s the thing: you have more power than you think. And that’s exactly why we’re here.
Almost 70 years ago, Which? was created to champion UK consumers and help them get what they deserve. To make life simpler, fairer, and safer for everyone. That mission hasn’t changed. Today, more than ever, we ask the questions no one else will, challenge the status quo and make sure you always have a choice.
And we’re a not-for-profit, so every penny we make goes straight back into doing more for you. More investigations. More expert advice. More campaigns that hold the powerful to account. Giving you the power to push back. The power to take control. The power in you.
Discover your power
The power to choose with confidence
The power to stay in control
The power to demand better
The power to stand up for yourself
70 years of fighting for you
Which? was created in 1957 to empower and inform consumers. Our founders wanted to make the average shopper in the street just as powerful as the companies they bought their goods and services from - and we've been fighting your corner ever since. Again and again, we've achieved major campaigning victories, changing the direction of governments and industries.
From banning lead paint in children’s toys in the 1960s, to securing seat belts in every car in the 1980s, to helping create a safer internet through the Online Safety Bill in 2023; our campaigning has shaped laws, industries, and lives for the better.
These actions, we carry out for you and with you. Together, we can change things for the better.
Find out more about our current campaigns and how you can get involved.