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Just Buy This – product recommendations from Which? experts
We test more than 3,500 products a year across 140 categories, with more than 650 Best Buy, Eco Buy and Great Value recommendations.
But when our researchers and editors are approached by friends and family, they’re often asked to pick out one top product. We thought all members deserved this kind of insight, so enter Just Buy This – a single recommendation that our product testing experts think ticks the most important boxes, and will work well for most people, most of the time.
Which? members can use the links on this page to head straight to our Just Buy This recommendations on a wide range of categories, including smartphones, laptops, fitness trackers, TVs, washing machines, vacuum cleaners, lawn mowers and more.
- Personal expert picks for those who want quick, trusted recommendations.
- High-scoring products across a huge range of categories, including phones, vacuum cleaners and washing machines.
- Which? Best Buys, Eco Buys and Great Value selections to suit your budget.
What is 'Just Buy This'?
'Many of us like to research a new product purchase, but for categories outside our areas of interest or expertise, it can feel more mundane than motivational. That's the inspiration for Just Buy This – a new type of recommendation for members that puts you in the hands of our product experts. For those who want a leg up for your own research, this can be a great place to start. In other cases, you may feel daunted by the prospect of research – as a tech editor at Which?, I’m happy to admit that I’ve no burning desire to become a washing machine expert and will happily defer to those in the know for a top pick. And there’s always those occasions where you simply don’t have the time – if my steam iron breaks, I need a new one quickly.
'So we’re hoping Just Buy This will become a treasured benefit for our members – for those moments when you don’t want to have to shop around, or would simply value a steer on which model our experts think represents the best combination of performance and value.'
Paul Lester, Technology Editor
Just Buy This is an exclusive Which? member benefit. Join Which? to unlock our expert recommendations. Already a member? Log in here.
Spend wisely – join Which?
Our tests find you the best products to buy and show you the ones to avoid, so you don’t waste your money.
Choose from one of the following subscription packages:
- Digital (£79 a year / £8.99 a month) – All product reviews, the Which? app, Which? magazine digital edition, Ask Which? personalised buying advice.
- Full Access (£99 a year / £5 for first month then £10.99 a month) – All product reviews, the Which? app, Which? magazine in print, delivered to you monthly, Which? magazine digital edition, Ask Which? personalised buying advice.
- Which? Magazine (£79 a year / £8.99 a month) – Which? magazine in print, delivered to you monthly.
You can join Which? today.
Which? member benefits
A Which? membership offers far more than you might expect – from personalised expert advice to Great Value and eco-friendly recommendations, we've got you covered.
- Product reviews you can trust – All our test results, reviews and recommendations are our own. We buy every product that we test.
- Ask Which? for buying advice –Chat online with us for personalised one-to-one buying advice on any product we’ve tested.
- We’re not for profit – Every member subscription helps fund our charity’s campaigns to make life simpler, fairer and safer for everyone.
- Which? magazine on your doorstep – Your monthly read for expert consumer advice, investigations, articles, news, views and more.